Audio By Carbonatix
The folks at Pizza Patron have nothing against Catholicism, really, but every year, starting after Ash Wednesday and continuing till Easter, sales across the chain have traditionally dipped 4 percent as people give up meat for Lent.
Enter its “Pizzas de Cuaresma” campaign, which promotes the Spinach Clasico pizza (spinach with a cheese cream sauce) and La Vegetariana (a veggie number crowned with onions, bell peppers, mushrooms and olives). Both Pizzas are available for $6.99 and come with a side of absolution. That’s 89.80 pesos at today’s exchange rates.
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