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“The fact that you can eat a full-service meal for under $10 is incredible. You couldn’t even eat this cheaply in 1992.” (Christopher Muller, a professor of hospitality at the University of Central Florida, on sit-down chains offering discounted entree pricing in the wake of slowing sales. Outback, for example now has some $9.95 plates. T.G.I Friday’s clips some of theirs at $9.99 and Chili’s promotes 10 meals for under $7. As quoted in USA Today.)
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