My Fit Foods’ website
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The healthy meal-prep service industry has seen major growth in recent years, with businesses like My Fit Foods and Snap Kitchen offering premade meals focused on whole foods. The services have proven increasingly popular with the CrossFit and Whole30 crowds, but in recent years, it’s become an increasingly competitive market.
This weekend, My Fit Foods, an Austin-based company that launched in 2006, abruptly closed all of its stores, including eight DFW locations – three in Dallas proper and one store each in Flower Mound, Las Colinas, Frisco, Plano and Southlake. The company was involved in a legal battle in 2014 over ownership and reportedly closed a few individual stores last week before shuttering every location.
Amid rumors that My Fit Foods subscribers were left in the lurch by the closing, other meal-prep services are offering deals to entice their customer base.
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